Hey All, here it bloody is! My first every campaign shoot with RIVER ISLAND BABY!!! I’m literally in awe whilst typing this ! Before getting into the bits and bobs of the campaign, I just want to say a big thank you to river island for allowing me to be a part of this campaign!! When starting the blog 9 months ago, I never in my wildest dreams would of thought that ill be doing a campaign shoot with such an amazing brand! The whole experience was amazing !
Anyway! Last week I, as well as 5 other bloggers/influencers (3 girls 3 boys) had teamed up with River Island to showcase their new campaign Everyday Heros. River Island’s a brand all about the people and culture, They’ve always been an extremely popular high street brand and have a distinct style when looking at their products. I also tend to buy my denim jeans from river island, I think the cut and the stretch ability of them is perfect for someone tall and slim like myself. However, recently I can see they’ve defo up’d their tailoring game! As well as the classic grey blazer I’ve worn for the campaign shoot (check video and pics below), they’ve also got some elegant and clean double breasted pieces! I would say they’ve actually nailed casual tailoring right on the head (I’ll be doing a shoot in one so stay tuned for that)!
For this campaign River Island invited me to their Style Studio in oxford street in London. When I got their I got too pick 3 outfits ( literally felt like Christmas LOL ) !! One was including the blue gilet and one was the checkered blazer which I thought definitely had me written all over it. I think the style studio is also open to the general public! Its great if you want a more personal shopping experience, but you may need to book an appointment before hand. ANYWAY… The day of the shoot just put the cherry on the cake, river island had arranged a car to take me to the shoot and back home. As well as that ,the whole team ( PR team, film crew etc ) were soooo nice ! The day felt like I was casually chilling with my friends, very relaxed yet very professional.
If you guys want to see more images/videos head off to riverisland.com and see how everyone else is wearing their pieces. Its crazy to see myself on a website ! Also check out all the other bloggers involved in this campaign and how they styled their choice of products ! Theres also a Q&A on the river island page. Check it out here!
You can find all the products on riverisland.com
River Island – Everyday Heros